Your website is now one of the most important tools to generate leads in digital marketing. Visitors arrive at your website looking for information that will help them on their buying journey. It is your job to grab their attention before they go. Clear, actionable CTAs and educational content are key. This article will teach you 6 strategies to generate leads through your website. Three examples of lead generation websites will be discussed for inspiration.
How to generate leads from your website?
Let’s take a look at 6 ways to get leads through your website. Let’s get started.
1. Every point should have a call to action
Your website should include a value-driven call to action. This will make it easier for your audience convert. CTAs go beyond the homepage’s “schedule demo” or “talk with a sales representative”. CTAs must be included on all relevant pages such as blogs, landing pages and sidebars. This will ensure that buyers take action at every stage of their buying journey.
2. Use the right lead generation tools
You can generate more quality leads by using a marketing toolkit. Google Analytics can be used to track the actions of website visitors. You can then create targeted marketing campaigns for visitors who viewed specific pages on your site. Chattertools marketing toolkit can be integrated to automate your lead generation process by collecting and aggregating leads through acquisition channels like live chat and lead forms in real time. This will make it easy to build your lead acquisition.
3. Social proof should be included on your website
Buyers don’t take marketing claims and buzzwords lightly. Buyers will trust the testimonials of customers who have used your product or service. Social proof can help you establish credibility and lower the barriers to website conversion. Prospects will be more likely to convert if they see other companies using your product. How you write social proof is crucial. For validation, make sure to include verbatim quotations from customers and a clear headshot.
4. Add forms to pages with high traffic
Opt-in forms are essential for capturing information from your high traffic leads. Do not let hot leads slip by the wayside. Make sure you include simple forms fields on pages that receive the most traffic. Start by performing an audit to determine where your most traffic comes from. There are many options, including social media, blog posts and email marketing campaigns. To move prospects further down the sales funnel, make sure you identify these sources and provide relevant content to them on their most visited pages.
5. Create a live chat service for your website
Chat is a popular tool to generate leads. This allows you to engage directly with potential customers who may be interested in your product. Live chat is an excellent method for generating leads. You can audit your website to identify the pages where visitors spend most of their time. Reach out to prospects who didn’t sign up. This will allow you to convert leads lost into conversion opportunities.
6. Offer eBook downloads
eBooks are a popular way to generate leads. A lead magnet is a free eBook that requires visitors to provide their contact information in order to receive the content. Customers will be more likely to download if the content is valuable. Once prospects have filled in their email addresses, they can start an email nurture sequence.
Three examples of lead generation websites
We have covered the top strategies for generating B2B leads. Let’s now look at three companies with great lead generation websites. They help drive business growth.
Mailchimp, an email marketing automation tool that is popular with small and medium-sized businesses, has been very successful. Their homepage has many great lead generation features, such as:
Navigation CTA – “Sign up free” The CTA button acts as a reminder to users as they scroll through the homepage, so that they can sign up quickly and easily without having to search for it.
Mailchimp product shots in action.
Optinmonster, a lead acquisition software, helps businesses create landing pages and forms to increase their online leads. This company is a great example of a lead generation site because:
It integrates social proof into the homepage copy. You can see customer testimonials to see how other companies have used Optinmonster to grow their businesses.
It has strong visuals that can draw attention to its website visitors. These visuals explain how the product works and help visitors to understand what to expect once they sign up.
Basecamp, a project management tool, is known for its captivating homepage copy. In 2021, the company had 3.5 million users. How did they do it? These are two methods:
A clear CTA “Give Basecamp a Try” supported by the trust signal of “4,240 companies signed-up in the last week.” This allows visitors to voice their concerns and encourages them to sign up.
Clear social proof highlights testimonials from satisfied customers on the homepage, which proves that the product has been used by real companies.
Datanyze, a B2B contact assistant, is unique in that it provides dealmakers with the direct contact details of potential prospects around the world. Datanyze can be used quickly and easily to locate anyone’s contact information.
The homepage copy is geared towards the end-user so you immediately know what you are getting when you land at the website.
You get even more value from their free reporting. They provide coverage of the top leads by industry, market share reports and information on today’s most popular tech categories.
If you want to maximize your lead opportunities, a lead generation website is essential. To capture and nurture leads, optimize your website using the strategies described above. Your website should be treated as a lead-generating machine. This will increase sales opportunities for your sales team, and ultimately, your business revenue.