Why is WordPress the best platform for small businesses?

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WordPress is used by over 74 million websites, of all sizes and types, to publish new content every second. WordPress powers 26% (yes, ALL) websites. Because it’s simple yet powerful, WordPress has become a popular content management system for both web-savvy and novice users. You should consider creating a website for your small business using WordPress. Follow our step-by-step guide. You might still be on the fence. If you are still on the fence, consider these 28 reasons WordPress is worth switching to.

1. It’s free to use

WordPress is free, no matter what type of website it is. WordPress doesn’t charge an additional fee if you get more visitors than you expected. WordPress is free to use and contributed by being open source. This means that you can modify or improve the source code to personalize your website’s look or functionality.

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2. It is the most popular CMS product

WordPress is more than the most popular CMS. It actually outperforms all the rest. W3Techs statistics show that WordPress is used on 59.5% percent of websites that use a CMS. Joomla is the second most popular CMS with a 5.9% market share. Drupal is closely followed by Magento, which has a 2.8% market share.

3. Ready to use

WordPress can be used immediately after it is installed. Except for the customization of your theme and the plug-ins you choose, there is no configuration. The majority of what you need, including the integration of comments and social media feeds, comes with the installation.

4. Search engine friendly

WordPress is SEO-friendly right out of the box. Google and Bing are two of the most popular search engines. They tend to rank WordPress websites higher than those who don’t. Because the CMS framework makes it easy to crawl, this is why search engines like Google and Bing tend to rank websites that use WordPress higher than those that don’t. Matt Cutts, Google’s founder, personally endorses WordPress in 2009.

5. Adaptability

WordPress’ flexibility cannot be ignored. WordPress’ extensions and plugins are flexible enough to meet all your needs, no matter if you use it for a personal blog, small business website or ecommerce website.

6. Safe and secure

The popularity of WordPress has attracted hackers. WordPress’ popularity is due to the security measures that developers take to maintain the trust of users. WordPress is constantly updated by its staff, as well as the plug-ins that are integrated with it. Users should be cautious and only download plugins that are trusted, preferably while logged in to WordPress.

7. You can customize

With a custom theme, you can customize your WordPress theme to look exactly how you like it. You can choose from the many themes it offers, or you can buy premium themes created by third-parties. To make your website work and function exactly how you want, you can add or modify certain features.

8. Mobile friendly

Google penalizes sites that aren’t mobile-friendly with lower rankings on their search results pages. WordPress makes it easy to update your site without having to redesign it. Most themes are responsive and can be accessed on smartphones and tablets. WordPress offers the option to view websites in mobile view for themes that don’t support responsive design.

9. It’s easy to use

WordPress’ simplicity is another reason why people love it. It is easy to use and as simple as possible for beginners. The platform is intuitive.

10. Support sources

You can find tons of online help. A simple Google search for WordPress + your problem will likely bring up tutorials and guides to help you solve it. You can also help one another through the forums, which creates a highly interactive community.

11. It is also used by big name brands

WordPress powers many of the most well-known brands in the world, with millions of pageviews every day. WordPress is a serious solution for business websites.

12. Multimedia support

Websites with lots of multimedia have the lowest bounce rates. WordPress allows you to easily integrate video by either uploading your own or adding embeddable code via the HTML areas. To keep visitors interested in your site, you can add audio files and imagery.

13. Integration

WordPress can integrate with many popular third-party platforms to improve your website’s modernity. Many plugins allow you to easily send email newsletters and campaigns. There are many plugins that will allow you to take credit card payments on your ecommerce website. There are plugins available for almost every function you need to add to your website.

14. It’s easy to manage

WordPress integrates with an automatic upgrader to protect your data. You will also be notified by the CMS when updates are available for plug ins. This ensures that you always have the most up-to-date and secure platforms to protect your site.

15. Blogs are not enough

WordPress was originally created to be a blog platform. However, WordPress is now used by most people and businesses as a website. WordPress supports both page and post structure so you can publish regular blog articles without having to affect your static pages (such “about us” or contact us pages).

16. Integration of social media

You can allow people to comment on your website using their social networks accounts. WordPress makes it easy for people to interact with you via social media using accounts they already have.

17. Saves you money

WordPress is cost-free and it’s not only a free CMS. WordPress is easy to use and runs as an open-source software. This means that you don’t need to hire web designers and developers.

18. Numerous ecommerce solutions

WordPress can be used to manage a commercial website. There are many ecommerce options available. Popular plugins such as WooCommerce and WP Ecommerce can transform your website into an eCommerce store.

19. You are not bound to any one hosting provider

WordPress is very responsive and available 24/7 if you need to change hosting providers. It’s easy to switch web hosts that offer WordPress as a CMS.

20. Keep your website looking new

Any of the premium or free themes that are available through WordPress can be used to change the look of your website at will. Your website’s appearance can keep your company in the minds and eyes of your customers.

21. It can be used as a member service

WordPress plugins can be used to sell memberships to websites that provide non-tangible services. You can make money by charging visitors to view exclusive content on your site.

22. Schedule posts

WordPress allows you to easily schedule what you publish. You can create all of your content in one go and have it published at a specific time each day. This works best if your traffic is concentrated in a certain time period.

23. Multi-user capability

WordPress allows you to give different access rights to different users, even if you’re not the sole owner of your website. The plugin “WordPress Codex” provides a list of roles:

  • Super Administrator – Full access to all website features.
  • Administrator has access to administration functions
  • Editor – Can publish their own posts, and can approve or remove posts from other users.
  • Authors can publish and manage their own posts.
  • Contributor – Authors can manage and create their posts, but they must be approved by an administrator.
  • Subscriber – Can view and edit their profile (essentially, an account user).

24. Add testimonials

A testimonial section on your website is a powerful selling tool. Many plugins make it simple to post customer reviews and testimonials. Some plugins offer widgets that display reviews about your business in a scroll.

25. Publish content immediately

You don’t have to be patient if you want to publish every post in a matter of seconds! The best part is that you can publish your posts from anywhere with the WordPress app for your smartphone or tablet!

26. You don’t need to know HTML code

It is not possible to do so unless you choose. You can create content using WYSIWYG (What-You-See-Is-What-You-Get), meaning you can easily create pages and posts without having to know HTML.

27. Universal dashboard

The WordPress dashboard is identical across platforms, so confusion is eliminated. You can add items to your dashboard such as daily stats, new posts lists, comments, and news updates.

28. WordPress continues to improve

WordPress’ open-source coding and innovative developers allow it to continue improving over the years. WordPress is constantly improving, whether WordPress developers create new plugins or WordPress staff add new features.


WordPress can be used for personal or business websites. This powerful content management system can do almost anything. These 28 tips should be enough to convince you to switch to WordPress if you don’t already use it.


  • gralion torile

    July 25, 2022 - 11:37 am

    I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

    • admin

      July 27, 2022 - 9:31 am

      Hello, I am a website designer by profession hence I did the designing by myself. If you ever need any help with website designing you can feel free to reach out & I shall be glad to help. Thank you for your encouraging words and appreciate your input regarding my blog writeups. Let me know if you have some topics in mind which you would me to write about regarding digital marketing. Thanks again!

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