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Make sure every dollar you spend on marketing pays off, or you risk losing money and the opportunity to close more sales.
Email marketing for small businesses is a cost-effective method of promoting your brand and increasing revenue. A McKinsey study found that email is nearly 40 times more effective at attracting new customers than Twitter and Facebook combined. In addition, the best email campaigns, according to 80 percent of industry experts, drive customer acquisition and retention.
For small businesses, data-driven email marketing services can help:
For a firm, email marketing is one of the most successful methods for reaching customers. Consider it. You're not just putting up a blog article and hoping that people will stumble across it and read it. You're not even putting something out there in the hopes that your followers will see it on social media. You're putting something right in front of each individual's eyes by sending it directly to their mailbox. When you send an email, even if your recipient does not open it, they will see the subject line and your company's name, so you are always directly connecting with your audience.
The truth is that email is three times more popular than Facebook and Twitter combined, according to the most recent figures. Those are big differences. Even while social media marketing is gaining in popularity every day, it will not replace social media marketing in the foreseeable future. If you were to post a message to your Facebook followers, just a small percentage of them would see it. Everyone on your email list who has opted in to receive messages from you will get them.
Temptation abounds, but you must remain steadfast in the face of it. The only approach to build a useful email subscriber list for your business is to let it develop naturally. Many email service providers will not enable you to use lists that you have purchased. Another issue is that lists like these typically contain low-quality email addresses. Since these people did not sign up for your unique email list, they will be far more likely to designate your emails as spam because they do not contain people who are actually interested in your products or services.
To increase your email subscriber base, the ideal strategy is to provide a benefit in exchange for their email address. Get the word out and your leads will automatically qualify themselves by signing up for this offer. You may put it on your website, on your social media accounts, or even on landing pages you develop to get people excited.
When possible, but not to the point of being obnoxious. How do you feel about that? Yet the fact remains: you must not bombard your subscribers with too many email messages, lest they decide to classify your emails as spam and unsubscribe. Where is the sweet spot? Sadly, this varies from company to company. Some people prefer to receive emails only once a month, while others prefer to receive them every day. To find out what works best for your specific audience, you'll have to do some experimenting and testing.
If you want to escape the spam folder, there are several clear email marketing no-nos to avoid, such as mentioning Viagra or writing in all caps. There are better spam filters now than there were a few years ago and one or two missteps won't be the end of your career. Writing like a friend rather than a salesperson will ensure that your emails don't land up in the dreaded spam inbox. The tone of your emails, and even the vocabulary you employ, will instantly change.
It's time to test, test, and test some more! A/B test your email template's design and subject lines, and know when to push send when you're ready to send.
Make use of call-to-action buttons. The "contact us" button at the bottom of your email may use a bit more description, so go ahead and experiment! Make sure your call-to-action buttons can be clicked.
Ask yourself, "What do my customers want?" Send out surveys to your list and ask them directly what they like the most about your brand in order to motivate them to respond. Send more of that information after that.
Tell a storey. Isn't it true that the emails you're most inclined to throw away don't pique your interest? Create material that keeps your readers interested and looking forward to receiving future emails from you.
Make use of a variety of content. Emails, like blogs, should include photos and videos in addition to text. This is a great way to spice up your emails and show off your writing abilities.