To boost website conversions by increasing page speed is one of the biggest challenges entrepreneurs face. It’s too specialized for marketers to appreciate the work scope, yet it’s vital for just about all aspects of advertising functionality.
Over time, it’s become abundantly clear that there is a direct correlation between webpage rate, bounce rate and visitor retention. Additional Google’s official announcement is that page speed a part of its ranking algorithm (and, hence, helps or hinders your online visibility).
Monitoring Website Conversions and enhancing page speed ought to be the highest priority for any website.
Let us look at just a few numbers:
Effect on search-engine participation: Websites which load in 5 seconds (compared to people that load in 19 seconds) see 70% more average periods.Improving a page’s load time by one moment can lead to an increase of between 10% and 20% in conversion prices.
Effect on customer loyalty: Roughly 80 percent of online shoppers who have trouble loading a site say they will not go back to the site in order to purchase again.
Here is the Way to improve site page speed and maximize the true potential of your website:
Measure 1: Reduce Redirects
You are going to have more HTTP requests on your website if you have many redirects, and this could result in reduced page rate. Broken links also ought to be fixed, because these can have a huge impact on user encounters.
Netpeak Spider is a fantastic tool to quickly find redundant redirects, broken connections and divert chains. Run the tool and fix what it identifies, including:
- Fix internal linking to tip to the functioning URL (the https version), even if the old URL correctly redirected to the new edition.
- Get rid of redirect chains — they are a collection of redirects that bring you from 1 variant to another. These extra steps slow down your site.
Effect on conversions: Broken links and redirects can prevent a lot of your site users from after your sales funnel. Make certain that you track and fix broken links and links in a timely manner.
Measure 2: A Content Distribution Network
(CDN) includes numerous data centres, each of which makes a copy of a specific website. These copies are saved in multiple geographical locations, providing users with more reliable and faster access to this site.
This suggestion is especially vital for global businesses that get a lot of traffic and conversions around the world.
Effect on conversions: A slow site will make your overseas clients give up on your site completely. Monitor and improve your global performance using a Content Distribution Network.
Script that doesn’t need to be rendered immediately should be made asynchronous, or deferred until after the first leave.
This is especially important for the above-the-fold part of the page (the part that a user sees first)
Obviously, use Google’s tools to spot that scripts and page components slow down your pages.
The main tracking script (downloaded from the Finteza server) is inserted into the page asynchronously — independent of different components.
Measure 4: Support Browser caching
This can be done so that if a guest return, the whole page does not need to be reloaded.
This enhances page rate, as it saves on time having to send multiple HTTP requests to the server. Additionally, it cuts the bandwidth and, as a result, the overall cost of hosting.
Impact on conversions: It is a well-known fact that return customers bring the highest revenue, so this technique ensures your return visitors get a better experience.
Measure 5: Boost Server Response Time
Many things may impact server response period, including the volume of visitors, the kind of applications used by the server and the hosting solution utilized.
As a general principle, the server response time should be less than 200ms. This can be reached by looking at different performance metrics and paying attention to things like slow database asks, lack of memory or slow routing.
Use monitoring tools to evaluate your server functionality:
Effect on conversions: By monitoring your server performance correctly, you’ll understand if there are any problems preventing people from interacting with your website correctly (e.g. downtime, slow-downs, etc.)
Conclusion for increasing conversions
There are many benefits to improving site page load speed, and they can be broadly divided into three main regions:
1. Better User Experience
Consumers nowadays are fast to just abandon a website if it doesn’t perform as well as they expect, especially if the page takes too long to load. In case you have pages that load quickly, this may appeal to more users and give them the opportunity to explore your website content.
Google study shows that a one-second delay in page load time will decrease consumer’s satisfaction by as much as 16%, while a huge 79% of consumers won’t buy services or products from websites where the overall speed performance doesn’t fulfill their expectations.
2. Better Marketing Results
If your aim is to achieve more site traffic to certain pages, like a new blog post or a product page, page rank should definitely be taken into account.
Whether you want to improve the overall conversion rate for certain pages or reduce the bounce rate sitewide, there’s enough evidence to demonstrate that a fast website contributes greatly towards reaching these goals. Higher Google Rankings
According to Google, a half a second delay can cause a traffic reduction of 20%.
From Google’s perspective, webpages that take long to load will result in search engine bots not having the ability to crawl because many webpages, which contributes to Google not being able to use its crawl budget effectively. This may possibly have a negative effect on your website’s organic operation.
Furthermore, Google’s algorithm formally requires the total website speed and page loading period into account, making page rank optimization vital if you want to stand a chance to rank high in the SERPs