There are many reasons you might want to redesign your website. Some are more compelling than others. Redesigning your website should not be something you forget about. It is important to recognize and understand the importance of your website in customer acquisition and its overall impact on sales and revenue.
Marketing must be aligned at all levels with prospective customers in order to be successful. Your website is an important salesperson.
You should therefore consider these 12 reasons to redesign your website when looking at a site redesign. This is because your website is your primary storefront and key player in your lead generation efforts.
- Your website is embarrassing.
If you’re embarrassed about your website, or are worried about what your prospects may think, then it might be worth redesigning it. Many business owners are embarrassed to let anyone visit their website at networking events. They are aware that their website needs to be redesigned and have been planning to do so. However, they don’t know how to make it happen yet. Bad websites can do more damage to your business than having one. It will affect the perception of your company.
- Your website does not accurately reflect your brand.
Your website must reflect the brand image of your company and be taken seriously in order to be considered credible and professional. Small businesses and entrepreneurs can have a stronger brand image that makes them stand out from their larger competitors.
- Your website is not up to date with the latest design trends.
A website that has been around for two to three years can look outdated if it is not up-to-date with current design trends. Flat design is the latest trend. Simple patterns are used in flat designs. The website should be simple and two-dimensional. It should also have a modern, clean look that can be used on desktops and mobile devices. This minimalistic design approach has been adopted by many companies such as Microsoft, Apple, Starbucks, and others. Complex designs that contain large images make it difficult for users to navigate your website. Mobile usage is on the rise. Flat design makes it easier.
- Your website is not responsive.
Responsive design allows a website to be easily adapted to any screen size on any mobile device. If you find that a significant portion of your website visitors come from mobile devices, it is time to consider a responsive design. You may have different mobile devices, such as an iPad or iPhone, Tablet, Samsung Note, and Tablet. Responsive design allows visitors to navigate your site across multiple devices. This provides a great user experience. Google’s new mobile friendly test will now tell searchers if your website is mobile-friendly. This will have an impact on your credibility, click through rate, lead generation, and sales.
- Mobile visitors are disappearing.
Your website may not be mobile-friendly if a significant portion of your visitors come from mobile devices. This could lead to a loss in visitors and an increase in bounce rates. It will impact your bottom line as it will result in lost leads. This issue can be addressed with a website redesign that is effective. It will reduce bounce rates and increase conversions.
- Your website doesn’t reflect your expanding capabilities or offering.
Customers may leave your website if they don’t know that you offer the service. You can increase the number of services that you offer by redesigning your website. This will ensure that every customer and visitor is informed about everything you offer.
- Search engines are not able to optimize your website for SEO.
Maybe your website was built using a template, or your URLs are dynamic. Website redesign can improve the SEO-friendliness of your website’s architecture. You can improve the coding of your website and make it more SEO-friendly by using custom page URLs, H1,H2, H3 tags, Page Titles, and Alt tags. A more advanced Content Management System allows you more flexibility and makes optimizing your site easier.
- Your website does not currently support content marketing strategies.
Content marketing can be a part of your marketing strategy. It will help you establish trust, credibility, increase traffic and leads. A website redesign is a good idea if you’re planning on implementing a content marketing strategy. If your website architecture was not designed with this in mind, it can make it easier for people to find your content and allow you to create lead databases and implement marketing automation. You can set up a stronger foundation for content marketing success with a new website.
- Your website was built using outdated technology.
Maybe your website was built-in flash, making it difficult for search engines to see and mobile users to access. Or maybe you have plugins that haven’t been updated in years. Your website will perform better, be more efficient, and provide a better user experience.
- You desire greater control over the updating of your website.
You can manage and update your website more efficiently, which allows you to deploy marketing campaigns faster because you don’t need to wait for someone else to do the changes. This capability allows you to test more landing pages at a faster rate and determine what is working and what isn’t, helping you see results quicker.
- You wish to increase your website’s lead generation.
You can optimize your website for lead generation by creating a new design that is simple and has the right calls to action. Your bottom line will be significantly improved by implementing calls to action on every page of your website, as well as on your blog.
- Increase your website security
Cyber security is one of the most pressing issues of our times. Small businesses and entrepreneurs are equally vulnerable to hacking and viruses than larger companies. Hacking and malware are more likely to strike websites that were built many years ago.
These 12 reasons to redesign a website are helpful, I hope. While it is easy to become complacent when your site is working well and bringing in business, it’s important to take advantage of all the opportunities available.
Marketing excellence is about continuous improvement to improve sales, increase ROI and reduce cost per acquisition (CPA).