SEO Trends for 2022 is based on the most cost-effective, long-term marketing strategy for driving traffic, generating leads, and converting those leads into sales. More than 70% of marketers believe SEO is more successful than PPC.
SEO, on the other hand, is constantly evolving as Google updates its algorithm and ranking factors on a regular basis. Google currently ranks websites based on over 200 different factors.
SEO has seen a number of changes in recent years. You will be able to outperform your competitors and rank higher on SERPs if you learn about these trends and implement them into your SEO strategy.
Let’s take a look at the seven most important changes in SEO that will occur in 2022.
Artificial Intelligence (AI) will revolutionize SEO in the future.
Every industry, from banking and finance to healthcare, is being transformed by artificial intelligence (AI), and SEO is no exception. According to the results of a recent survey on marketing and artificial intelligence, marketers plan to use AI to:
- Be aware of your customers’ habits
- Better content strategies need to be developed.
- Maximize efficiency in the workplace
Artificial intelligence (AI) can help SEO professionals understand how well their content and websites perform in search results. AI-enabled evaluation is faster, more actionable, and more accurate than manual analysis. As a result, a brand-new concept known as “AI SEO” has emerged.
There are three main focuses:
- Understanding the user’s search query’s purpose
- Identifying the query’s purpose
- In order to ensure customer satisfaction, the most relevant results should be retrieved.
By 2025, it is expected that AI marketing investments will reach $40 billion, opening up a slew of new SEO opportunities.
Search Engines will soon be dominated by voice searches.
Almost a third of all web browsing sessions will be conducted without the use of a screen from 2022, according to a new study.
Google Assistant and Siri, as well as smart speakers like Alexa and Google Home, have helped popularize voice search. As predicted in 2022, more than half of households are expected to have a smart speaker in their home.
It is clear from these numbers that voice search is set to take over the search engines in the years ahead.
Which begs the question: how can you make your content more voice search-friendly? Longer sentences are common when people are looking for something. As a result, long, natural-sounding phrases are ideal for optimizing voice search.
Having a mobile-friendly website will always be important.
In 2022, mobile will account for 55 percent of all internet traffic, compared to 42 percent for desktop. Mobile internet users are on the rise, making it imperative for marketers to ensure that their websites are mobile friendly.
Mobile-first indexing was also announced by Google in 2018. The world’s largest search engine is currently indexing mobile versions of websites. In addition, from July 1, 2019, all new websites will be indexed using mobile-first indexing by default.
Mobile friendliness will therefore be a key focus area for marketers in the upcoming years will be a key area.
Here are a few pointers to help you optimize your site for mobile devices.
- Ensure that the design of your website is mobile-friendly.
- Ensure a quicker download time is given top priority.
- Ensure that the CTA buttons are clearly visible and easy to click.
- Reduce the amount of text and increase the font size to make the text easier to read.
- Don’t cram too many images into a single post.
Video Outranks Text in Search Engines
One of the cornerstones of a successful SEO strategy is the use of video. The rise of video platforms such as YouTube, Instagram, Reels, and Facebook Watch has boosted the interest of consumers in visual content. Videos elicit more responses from viewers than plain text does.
Video has a direct impact on search engine optimization (SEO). In terms of ranking and traffic, video content is 50 times more likely than text-only content to succeed. A growing number of companies are now incorporating video into their SEO and marketing efforts as a result. There will be an increasing number of businesses using video marketing in the future.
It is becoming more and more important to adhere to the Eat Principle
According to Google’s May 2018 Medic update, high-quality and trustworthy content will take precedence over explicitly optimized webpages. Search engine optimization (SEO) still works, but quality and credibility are now more important than ever before.
Google’s EAT algorithm was introduced in the Medic update. What does it mean?
Because of this, websites with a reputation for publishing high-quality, vetted content will rise in the search results. YMYL (Your Money Your Life) websites are the primary focus of this principle, but it applies to all of them. Websites in the healthcare, legal, financial, and educational fields, among others, have the potential to influence critical life decisions.
Improve Your Rankings with Long-Form, High-Quality Content
Long-form content has been and will continue to be a cornerstone of SEO. Your content’s length is up to you now.
Top-ranking Google pages typically have 1000+ words of content. If there are less than 1000 words in total, which is slightly less for voice search.
When it comes to ranking and traffic, content with at least 2,000 words is the most popular. Longer articles go into greater depth about a subject and are therefore more in-depth. Therefore, we can expect to see a rise in the number of marketers producing longer and more in-depth content in the coming year or so.
For SEO purposes, repurposing old content.
Refreshing old content has become a secret SEO weapon in the last few years. The more recent the content, the more likely it is to rank higher in search results.
But it takes more money and time to create new content. Since this is the case, many marketers are repurposing old content to reclaim traffic and maximize their original investment. In 2022, this trend is expected to grow even more.
Updates to previously published material have the following two advantages:
- Users are eager to learn something new. As a result, they choose a search result based on the date it was published. You can increase traffic and click-through rates by showing the Last Updated date on older content when it is updated by Google.
- Adding new content helps you keep up with the latest algorithm changes and remain competitive.
Where Are We Headed?
To date, SEO has been a significant factor in raising consumer awareness of a company’s products and services, and this trend is expected to continue into the year 2022. As a result, search engines are becoming more selective in the pages they place at the top of their search results pages. As a result, it is critical to stay up to date on the latest trends.
It’s time to put what you’ve learned about the upcoming trends into practice. Make use of these SEO elements to gain an advantage over your competition or contact us to help and improve your company’s online presence.