What is local SEO, and why should you care?Local SEO optimizes your enterprise to improve its visibility on Google’s local search results. Why is this important? There are various reasons why consumers purchase local products and services. If you run a small business, it is likely that you work in a certain locality, i.e. within a certain city or state. You risk attracting non-prospectable leads if you don’t optimize your business for local search. Every time someone runs a “near me” or “close to me” search you also reduce your chances of appearing in the top local search results. In lieu of appearing in the Google Pack or on the third or fifth SERP spot, your business will show up on the eighth, ninth, or 30th SERP. Although a low search rank may appear less attractive, 80% of users rarely look past the first SERP. What do you suggest? You optimize your business with regards to local SEO. We’ve taken a look at some of the most effective SEO strategies for small businesses in 2021 to get you started.
Claim, optimize and invite to your Google My Business listing.Using Google My Business is an effective way to increase your business’s visibility. The popular platform enables companies to drive local traffic by creating a strong Google Search and Google Maps online presence and maintaining them. When you share information about your business through Google+ and other channels, we will effectively crawl, index, and rank your pages. The scenario? Good local rankings. Increase your chances of appearing in the Google 3-Pack by claiming and optimizing your Google My Business listing. We recommend that the following information be shared:.
- Telephone number
- Working Hours
- High-quality images and videos
- Frequently Asked Questions
- Attributes and Facilities