SEO is important for greater visibility and search capability but offers more real value than that. Here are 12 reasons why SEO needs companies to take their brand to the next level.
Many brands and businesses know (or assume they know) that they need SEO for their digital resources, and the benefits they can reap from implementing the SEO function on their behalf.
Sure SEO will boost the overall search potential and visibility of a website but what other practical benefit does it offer? Why is SEO so big?
Those 12 explanations will provide some insight on why companies need SEO to take their brand to the next level, regardless of industry or company size.
- Organic search is the primary source of website traffic the most often
Organic search is an enormous part of the success of most company websites, as well as a vital component of buyer funnel and eventually getting consumers to complete a conversion or pledge.
That’s not to say that all search engines don’t lead to the popularity of a brand — they do — it’s just that Google controls about 75 percent of the search market at large. It is the clear-cut leader and therefore it’s important to follow its guidelines.
But the remaining 25 percent of the market that other engines own is obviously also valuable to brands.
Google, the world’s most visited website (as well as the United States in particular), is also the world’s most popular email provider (with over 1 billion users). YouTube is the second-largest search engine, not to mention.
We know that Google visits a vast majority of the world that has internet access at least once a day to get information.
Google and other search engines will always work in a brand’s favour, being highly visible as a trusted resource. Good SEO and a website of high quality carry brands in there.
- SEO Builds Trust & Belief
Every experienced SEO ‘s goal is to lay a strong foundation for a beautiful website with a clean , efficient user interface that is easily discovered in search, thanks to the brand’s confidence and reputation and digital assets.
Many factors go into building search engine authority such as Google. In addition to the aforementioned causes, authority is accumulated over time as a result of such elements as:
- Profiles with a standard backlink.
- User behavior is optimistic.
- Signals of Machine-learning.
- The on-page elements and content are optimized.
Yet it can do more for a brand to create the authority than most, if not all, other digital optimizations. Problem is, trust and reputation can not be built overnight – just like real life. Over time the authority is won and built.
Establishing a mark as an authority takes patience , dedication and determination, but also relies on providing a reliable, consistent product or service that allows consumers to trust a brand.
- Strong SEO Means even a great user experience
Everybody needs better rankings in organics and optimum exposure. None know that getting there is a significant part of having the best user experience.
Google has learnt how to perceive a favorable or negative user interface and a good user experience has become a key factor in the performance of a website.
What consumers want to know. If they are unable to locate it, then there will be a problem. And that performance is going to suffer.
A simple example of creating a positive user interface is how Google has become increasingly a answer engine providing users the requested data directly on the SERPs (results pages of the search engine).
The aim is to provide users with the information they are searching for, quickly and conveniently, with less clicks.
Quality SEO brings in a positive user experience, leveraging it to work in the favor of a brand.
- Local SEO means greater engagement, traffic & conversions
With the growth and growing dominance of mobile traffic, local search has become an important part of the success of small and medium-sized enterprises.
Local SEO helps to tailor your digital resources for a particular area , allowing customers to quickly and easily locate you, taking them one step closer to a purchase.
Local modifications concentrate on specific counties , cities, regions, and even states, in order to create a viable platform for local brand messaging.
SEO pros do so by optimizing the website and content of the brand, including local quotes and backlinks, as well as local listings relevant to the area and business field of which a company belongs.
As a starting point, SEO pros will optimize the Knowledge Graph panel of a company, its Google My Business listing and its social media profiles to encourage interaction at the local level.
- SEO Buying Period Impacts
Customers are investigating. It is one of the internet’s greatest strengths from a buyer ‘s viewpoint.
A game changer would be the use of SEO techniques to relay the marketing for good sales, innovative goods and/or services, and the quality and value of what you give consumers.
It would certainly also have a positive effect on the purchasing process when done right.
Brands have to be visible in the places where people need them to make a worthy connection. Local SEO increases awareness, helping potential customers to find the answers, and providing those responses to businesses.
- SEO Best Practices Still Revised
It’s nice to have SEO strategies applied on a brand ‘s website and through its digital assets, however if it’s a short-term investment (budget restrictions, etc.) and the platform isn’t regularly re-evaluated over time, it can hit a point that it can’t change further because of certain obstacles.
The way the search environment evolves, ultimately at Google’s whim, needs continuous monitoring of changes to stay ahead of the competition and, ideally, on Page 1.
Also the brands can benefit from being diligent and monitoring for significant algorithm changes.
We know that Google does update thousands of algorithms a year. Fall too far behind and it’s going to be incredibly hard to come back. SEO pros are working to make sure that’s prevented.
- Learning SEO Helps You Understand the Internet environment
In the ever-changing world which is the World Wide Web, keeping on top of the changes as they arise can be a challenge.
But remaining on top of the SEO requires being in the search loop for the big changes.
Knowledge of the Internet climate, including strategies used by other local, comparable companies and rivals, will also be of benefit to those brands.
- SEO Is comparatively inexpensive
It does cost money, of course. They do all the best things, right?
But in the grand scheme of things SEO is relatively cheap and the payoff will most likely be considerable in terms of the benefit and the bottom line of a brand.
This is not a cost of marketing; this is a true investment of the company. Efficient implementation of the SEO will keep water in the years ahead. And, just like most things in life, the more exposure (and investment) it gets can only be better.
- This policy is a long-term one
Within the first year of action being taken, SEO can (and hopefully does) have a noticeable impact, and many of those actions will have an impact that lasts longer than several years.
When the industry grows, yes, it is best to keep a close eye on the patterns and improvements. But even a website that hasn’t introduced a boatload of extreme SEO tips will benefit from simple SEO best practices found on an honest website with good user experience.
And the higher and longer a website stands to be a worthy competitor in its market, the more SEO time , energy, and budget that is devoted to it.
- This can be Quantified
Although SEO does not offer the easier-to-calculate ROI like paid search, with proper monitoring and analytics you can quantify just about anything.
The big challenge is trying to link the dots on the back end because there’s no definitive way of explaining the connection of all the acts taken.
Also, it’s worth knowing how, and ideally they do, such behaviors are expected to impact performance and development.
Every successful SEO should look for such changes, so it should not be a challenge to link the dots.
Brands also want to know and understand where they were, where they are, and where they are going in terms of digital results , particularly for SEO when they have a person / company to be paid for executing in their name.
There is no better way of showing SEO ‘s success, either. We ‘re both conscious that the data never lies.
- SEO sheds light on new prospects
High-quality SEO should also find a way for brands to discover and exploit new possibilities, not only to be found but to shine.
For give brands quality SEO means for submerge an SEO team in all that is that brand. It’s the only way to market a brand really with the love and appreciation that the owners of the company have for it: being a stakeholder.
The more a brand is known, the greater the incentives that will arise to help it grow. One can say the same about SEO.
- When you’re not on page 1, you are not visible.
In the SEO community it’s no secret that if you’re not on Page 1, you ‘re definitely not destroying the organic search game.
A recent study shows that nearly 40 per cent of all click-throughs result from the first three organic search ranking positions, while up to 30 per cent of all results on Page 1 and 2 are not clicked at all.
What does that mean?
- If you’re not on Page 1, then you have to be.
- There are also so many times where a user types a search query and isn’t able to find exactly what they want.
Implementing solid, quality SEO on the website and digital assets of a brand will also be of benefit to that brand and its marketing efforts.
It’s considered a “new age” marketing technique, but in this day and age it’s critical to a brand’s web presence, especially as available data and rivaling competition continue to grow and grow.