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Decided to upgrade your site? Great!!! Mind the 301 Redirects

Decided to upgrade your site? Great!!! Mind the 301 Redirects

What is redirection?


Redirection in simple words could be explained as the activity of furthering one URL to a completely different URL (Uniform Resource Locator). There always comes a thought that why web design is important?


We will explain everything accordingly making all the related and significant concepts clear


What do you mean by redirect?

Redirect can be explained as a method used by both search engines and users for sending to a dissimilar URL, unlike the original requested URL. The most common redirects preferred are namely 301, 302 and Meta Refresh.


Varieties of Redirects

  • 301, ” Passed Permanently”-suggested for SEO
  • 302, “Float” or “Passed for time being”
  • Meta Refresh

Introduction to 301 Redirect


301 Redirect is best for advancing users from HTTP to HTTPS. Also, the 301 redirect extends support to safeguard the website meanwhile an upgrade, recondition, or move. As they are very convenient to use and deploy. Most site owners and designers fail to think about the 301 and in the activity, this disrupts efforts of SEO and could completely eradicate the search ranking of the website. Create and manage 301 redirects have been a vital component with regards to website design and development assignments.


301 Redirect Explained !!!


Just in case if the website designer, developer or the owner or the web design agency need a modification or alteration in the URL of webpage different from what is shown in SERP. Google strongly recommends that they should stick to server-side 301 redirects. This can be regarded as one of the most remarkable methods to fortify so that the search engines and users are pushed forward to the accurate web design template page. A 301 is a redirect status cypher that has a firm command search engines that a post/webpage has been forever shifted to a location different from the earlier location i.e. new location. The 301 enquires the search engine to convey the previous history of SEO to the part of contents which stand out to be brand new.


What is the ideal time to prefer a 301 Redirect.?


  • The best time to start using 301 Redirect is when you have shifted the webpage/ website to a present-day spot (new domain).


  • With the intention of getting and managing the traffic along with the SEO history which is going to be scattered to a present-day


  • Alteration, modification in a URL (post, category, page etc.) and wish that the already available PageRank* to relocate to a new URL


  • At times when there is a change in the URL and you wish to get the traffic rerouted from the old URL to the new URL.


  • During the collaboration of two or maybe more websites, pages or blogs etc and to ensure that the outmoded URLs are digressed to the accurate websites, web page, web address, blogs etc


Confused with the term PageRank*? Let me simplify it for you

The PageRank in simpler or other words is just a number which lies between 0-10 which was allowed by Google. Therefore this numerical are acknowledgements of how remarkable the complete SEO is for the said part of the content. PageRank is a small component of the Google algorithm. And there are very few times annually if there are any modifications carried out on the site. Google most commonly uses this data to demonstrate or represent data for site owners over past years. Also, the transparency was grabbed and snatched prior to last year. Just for the record, if it is still there we will be unable to see the value of PageRank*


Establishing the 301

For setting up the 301 redirects there are numerous ways in which it could be done. From those multiple methods, a few of them might be fit for use for the developers. While on the other hand the other handful ways are geared up for the end user. Hence it should be more inclined towards being convenient while keeping it simple. Therefore making it more user-friendly with the intention of fabricating it for the end users.


There are 3 ways in which the 301 is preferred being used and are extensively recommended


1 .htaccess File


For a 301 to be deployed or to make it work and let it function smoothly which are supposedly running on Apache servers, the most vital thing required in this process is not just a .htaccess file. Along with the access of the ht servers. For those people who are not well (groomed) informed about the programming, to be honest, can be a nightmare for them. But for the people who are decorated with the programming background will find it a “walk through the park”


  1. Redirection plugin developed for WordPress


For an individual who sticks to using WordPress, they can also go for a plugin for redirection to deploy 301 redirects directly from the dashboard. This plugin (coalition) is highly instinctual. Apart from being instinctual, it is also on the other hand very convenient to use for any site owner, designer, developer or a blogger.



  1. WP Dashboard Engine


Just in case if the individual is making use of WP hosting Engine, it also could be used to deploy the 301 redirects exactly within the Engine Dashboard of WP. The WPEngine set up is instinctual and one should not avert from using it. Hence the regular user should not find any issue to work along with the WP Engine hosting so to add redirects of 301. The hosting organization avails the user a snappy know how regarding the 301 procedure to extend support in the functioning.



301 redirects play a very significant role and the handling of the website. They, not only mover the PageRank and the history with regards with the SEO, but they also avail the users with the assurance that they are not ending up landing on 404 dead ends and 404 pages. Also, there is no need of getting terrified with the term 301 direct.  All you need to do is to produce and load them anytime you remove content, shift content or reshape the architecture website. Also, it has played a very significant part while roleplaying as a detour and effective web design tools method to reroute the traffic on the old URL along with the SEO settings from the previous site.

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