As public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more important than ever.
An email blast is a single message delivered to a large recipient list. As the name implies, it’s a marketing tactic with broad reach, but limited depth. As far as email marketing strategies go, blasts have the highest likelihood of reaching your customers. Email blasts that follow CAN-SPAM Act guidelines will land in the inboxes …
One of the most popular ways businesses are keeping in touch with their customers is through drip campaigns. In essence, a drip campaign is a marketing technique that allows businesses to build a rapport with customers and prospects through a long-tail process involving multiple emails with content, conversations and calls to action over an extended time period.