Bhishma Chatterjee

I am a Bengali, hence am by culture a creative and an Idealist. I have always admired the spiritual presence within the scope of everyday activities that influences our future and creates our character. I am a stout believer of positive energy emanated through our thoughts and actions that vibrates at a certain frequency to influence our environment.

Cross Channel Marketing

How to Build a Cross-Channel Lead Generation Strategy in 4 Steps

What is Cross-Channel Marketing? Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as: What is the amount to be invested for each channel?How do …

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email marketing and promotion

What is the importance of Email marketing and why do online Brands require to implement it?

Whether you run an online business or online blog, you recognize however essential email approach is to your conversion strategy. It’s a way of directly communicating along with your audience to offer them the content they need and to get to understand your subscribers better, and boost your sales. However, too many businesses make common …

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chattertools b2b content marketing

How To Use Content Marketing To Improve Lead Generation

When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish my credibility and showcase my expertise in digital marketing for the past few years. As a result, I’ve landed contracts with several reputable clients and …

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Artificial Intelligence & Machine Learning

What Is Artificial Intelligence & Machine Learning in Marketing?

Artificial intelligence in marketing uses online and offline customer data along with concepts such as machine learning, natural language processing, social intelligence, etc. to gauge your audiences’ future actions. It allows you to target audiences with the appropriate message at the right time through the relevant marketing medium to guide them through the marketing funnel. …

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